In 2020, Israeli mobile game publisher Moon Active has been publishing Coin Master for 8 years. The game suddenly exploded and quickly entered the list of mobile games with the largest sales globally.
Game Coin Master topped the global mobile market yearly game revenue list, with cumulative revenue exceeding $4.17 billion. Even the success of recent famous games such as Royal Match and Monopoly Go is partly based on Coin Master’s content, bringing many attractive experiences to players.
In Q1 2024, Moon Active had its highest revenue quarter, reaching 355 million USD, 73% of which or 258 million USD came from its flagship game Coin Master. In recent years, Moon Active has acquired three casual games (with a game development team) in an attempt to replicate the success of Coin Master in this genre. Travel Town is developed by Magmatic Games, a studio co-founded by former Wooga product manager Florian Steinhoff. While Farming Simulator Family Island was developed by Melsoft Games and Zen Match was published by GoodJob Games, Moon Active only acquired the game and the core R&D team, but did not acquire GoodJob Games. Moon Active’s strategy clearly proves to be more and more correct when the profitability of the above products is clearly shown.
Moon Active raised $300 million in a funding round entirely comprised of transactions that valued the company at $5 billion last November. The round was led by Insight Partners, which invested $125 million in Moon Active in early 2020 at a valuation of $1.25 billion. Moon Active’s investors also include Andalusian Private Capital, Gigi Levy-Weiss, Guy Gamzu and David Alliance.
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