Date: 13/4/2024
According to information recorded on April 11, the Party Cell of the Film Propaganda Department of the Shanghai Municipal Party Committee visited miHoYo Company to discuss the release of the films Genshin Impact, Honkai Star Rail.
MiHoYo announced that it will seriously study the Shanghai City 3-Year Action Plan and promote the conversion of the company’s two hit game IPs, Genshin Impact and Honkai Star Rail, into movies. The Cinema Department cell also said that as a leading company in the game industry, miHoYo has advantages in creating IP, promoting culture and creativity as well as developing technology, etc., at the same time. has rich experience in implementing traditional Chinese innovation.
The agency hopes that miHoYo will continue to promote innovative development and realize intellectual property and technology projects that contribute to the prosperity and development of Shanghai’s game and film industry. These two hit film projects will be carried out by miHoYo step by step, with a specific roadmap from 2024. The company will coordinate with Shanghai’s film agency to create the best quality products.
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