Singapore-based game developer and publisher Garena International has surpassed $6 billion in user revenue mainly thanks to its top titles.
The report said that Free Fire: The Chaos accounted for 64% of total revenue. Since its launch in 2017, Free Fire: The Chaos has continuously dominated the sales charts, solidifying Garena’s reputation in the gaming industry. Although the company has introduced many games over the years, none have come close to the overwhelming success of Free Fire. AppMagic analyzes the success and gives many important information about how Garena achieved such an important milestone.
Garena’s MOBA title, Garena RoV: RoV Day, has generated strong traction since its release in 2016, generating $77 million in user spending in just the first year. To date, the game has accumulated $880 million in revenue. In 2020, Garena introduced Free Fire MAX as an enhanced version of its popular Battle Royale game. With features designed specifically for high-end devices like ultra HD graphics and customizable maps, Free Fire MAX has raked in $570 million in revenue. The strategic decision to launch Free Fire MAX as a separate app ensures game balance and meets diverse player needs while maintaining community unity through innovative Firelink technology , allowing players from both versions to be unified.
The success of titles other than Free Fire, Garena RoV and Free Fire MAX, is still limited. This shows that the company needs to have its own calculations to improve. Garena’s track record stands out in the enduring popularity of its top titles, satisfying the diverse interests of gamers around the world.
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