Date: 10/4/2024
Call of Duty Mobile has grossed over $3 billion in the 3.5 years since launch and won the TGA Best Mobile Game Award…
In the mobile game market over the past few years, Call of Duty Mobile developed by TiMi – Tencent has been a successful product, recognized by gamers. Activision Blizzard sees the potential of the mobile gaming market so it promotes the launch of Call of Duty Warzone Mobile.
This major manufacturer announced the launch of the game’s research and development process in 2022 and the official launch on March 21, 2024. But judging from the results, despite owning the Call of Duty IP, The final result was not as expected.
Third-party data shows that from March 21 to April 4, the estimated revenue of the mobile game Warzone was only $2.3 million (excluding app store market share), and the Estimated daily revenue is about 140,000 USD. According to this estimate, the estimated first month sales of this product may only reach 50 million yuan.
Compared to the initial investment costs, this first month’s performance can be said to be quite bleak, not to mention the high R&D costs brought by the 4 studios of the mobile game Call of Duty: Warzone. According to Activision Blizzard executives before launch, this product applied “360 marketing” at launch, expanding marketing and distribution costs invested significantly.
Comparing it with Call of Duty Mobile developed by TiMi, data shows that also at the end of March, the single-day revenue scale of Call of Duty Mobile was maintained at 3-4 times that of mobile games. Warzone cave. The daily revenue gap has increased more than 8 times. Looking at Call of Duty Mobile launched at the same time, the estimated revenue within two weeks exceeded 14 million USD.
In addition, Call of Duty Mobile was downloaded 66 million times in the first two weeks of its launch, while the mobile game Warzone was only downloaded about 20 million times, it seems that the commercialization did not go smoothly.
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