Date: 11/4/2024
Mobile games are growing rapidly. The global mobile gaming market is expected to exceed $100 billion next year.
Games like Candy Crush, Honor of Kings, and PUBG Mobile are some of the highest-grossing mobile games on the market. According to new survey data from CivicScience, 65% of US adults say they play mobile games, including 45% who say they play mobile games at least once a week.
There is a strong correlation between stress levels and gaming frequency. Specifically, 65% of respondents said they felt very stressed and wanted to play mobile games at least once a week.
Getting rid of stress is one of the main benefits of mobile gaming, especially among respondents aged 45 and over. Playing games also helps reduce boredom. Playing games increases reflexes, social communication and creative activities. Many Americans do not simply participate in games for entertainment but also choose to invest financially. The report found that 44% of mobile gamers said they spend money playing each year as an investment. Among those aiming to invest typically allocate between $1 and $50 per year, while 15% said they spend $250 or more.
Although only 17% of mobile gamers aged 55 and older said they deposit money for games, the amount of deposit is quite large, making a significant financial contribution. In fact, Boomers are nearly twice as likely as younger adults to spend $500 or more annually.
Three times as many mobile gamers plan to switch mobile service providers in the next 6 months (34% to 11% of gamers do not spend). Players who spend money on mobile games click on ads 31 points more than players who don’t. Scopeley has Monopoly GO! is the #1 game in the US in 2023, topping the downloads and revenue charts and surpassing big names like Roblox and Candy Crush Saga. Monopoly GO! It has attracted tens of millions of players since its release in April 2023, reaching 33 million downloads in the United States alone by the end of the year and earning $632 million in revenue there.
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